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Property Marketing Plan


Our powerhouse marketing team specializes in everything from branding and professional photography/videography to social media, content, ads, and graphic design. When you list exclusively with Blue Water Properties, you’ll have that powerhouse marketing team working for you, too.

Here’s what your property’s marketing plan entails:

Agent Exclusive

You’ll connect with a single agent – someone with hyper-local expertise in your town or region, and experienced in your property niche, if required – who will work one-on-one with you to learn the ins and outs of your property and market.

Professional Photo & Video

Our professional photographers will capture your property by day and at twilight, when appropriate. We will also film your property. This photography and videography will feature prominently in your listing marketing, including on YouTube and Instagram Reels.

Professional Listing Copy

Our professional copywriter will optimize your property listing to showcase its stand-out features and unique selling points, while highlighting property amenities and benefits in an easy-to-read, user-friendly format.

Direct Email Marketing

Leverage the power of our email list (33,000+ subscribers) to introduce your property via photos and listing information.

Social Media Marketing

Our social media team will leverage all of your property collateral to promote your listing across our social media platforms.

Property Showcase

Select properties will receive a full, professionally-shot and edited video walkthrough, which will feature on our YouTube channel (131,000+ followers), our socials (18,000+ followers), and your property listing page.

Digital Advertising

Select properties will be allocated a digital advertising spend (Meta, Google pay-per-click, YouTube, etc.) to generate a list of warm leads, sent directly to your exclusive listing agent.

Professional Open Houses

Select properties will be scheduled for highly professional broker opens and/or public open houses, which we will promote across our digital platforms.

Costa Rican MLS

Your property will be included on Costa Rica’s first and only nationwide MLS.





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